Masdar
category:
Design, 3D Motion
Services:
Design, Development
team:
Project Background
Masdar required an internal video to introduce and promote their AI platform to employees across the organization. The objective was to communicate the platform’s functionality in a way that felt relatable, engaging, and easy to understand, while avoiding a traditional instructional or corporate tone.
The approach focused on creating a scenario-driven narrative, reflecting real workplace situations employees encounter, allowing the platform’s value to be understood naturally through context rather than direct explanation.
Impact & Outcome
- Relatable communication: The platform was introduced through familiar workplace scenarios, allowing employees to immediately connect with its use and benefits.
- Engaging narrative approach: Subtle humor and situational storytelling kept the audience engaged without relying on heavy exposition.
- Simplified understanding: The video translated the platform’s functionality into clear, everyday use cases, making it accessible across departments.
- Effective internal rollout tool: The final video supported awareness and encouraged adoption by demonstrating practical value in a concise format.
Project Execution
Toaster executed the client’s concept through a scenario-based video, capturing six employees across different departments in authentic workplace settings. A natural performance approach ensured clarity and relatability, while on-site rough cut editing enabled real-time alignment during filming. The final edit delivered a clear and engaging narrative with a refined structure aligned with Masdar’s communication objectives.
I love this theme. Sometimes it’s difficult to work with some themes, because even if they are created with Elementor, you can’t edit all the things with Elementor. Is not the case of Bili. All is created with Elementor and you don’t need Elementor Pro. Definitely recommended.
They have really taken their timeto work appearance of the theme, also, they have a very intereactive client assistance service, I like !